some people need to get to your site and see your killer copy, promotional text, demos, and testimonials before they will buy!3. You know your price. Unlike Google, you don’t have to worry much about your CTR. You need to write down every time you think of a new keyword and add it to your campaign. Last time (AdWords Article) I talked [...] This means you can really “pre-sell” your product or service from the ad, rather than just trying to get them to come to your site to keep your CTR above .05%.
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