A person has to think about whether it?s worth the effort or inconvenience to try or assess something new. And just because the deal?s complete, don?t relax. What percentage of your potential buyers taking the first step make it through to the last one? Become obsessive about getting them so smooth and trouble-free that they?re hardly noticeable at all.Assess each obstacle/choice point you?ve got built into the buying and paying process. Anything that cuts customer bail-out goes straight to the bottom line.Keeping Customers is Much Easier than Getting New OnesYellow Pages ads are primarily a tool [...]
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