And just because the deal?s complete, don?t relax. These interaction points represent higher risk to sellers, because that?s when buyers are is most likely to reconsider or flee.Anything that breaks the steadily building momentum puts the sale at risk. What percentage of your potential buyers taking the first step make it through to the last one? On some unstated level, buyers know [...] What could be done to make interaction points less risky or annoying? Copyright © 2005 Off the Page Smooth Out Customer Choice PointsDeveloping a trusting customer relationship is a process.
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